Grassroots marketing uses distinct strategies to distribute mass messages
Written by: Alex Beckman
Grassroots marketing uses unconventional strategies to distribute messages. This strategy focuses on the target market in hopes of them distributing the message to the mass public, according to small business website Chron.com. Click here to read more
Perceptions of brands rely on familiarity, interest
Written by: Maggie Bushman
First-time-consumers could perceive brands differently with the help of a marketing technique that would exchange products for Instagram posts, according to a few Madison consumers. Click here to read more
University of Wisconsin-Madison students use Instagram as a business outlet
Written by: Juliet Miller
University of Wisconsin-Madison students use Instagram to build their personal brand and make professional connections.
Instagram has become more than just another outlet for people to post photos of their personal lives. Students at UW-Madison are using the app to promote their public image and attract businesses for sponsorship. Click here to read more
Instagram serves a source of social capital, social influence
Written by: Annie Fisher
Instagram has been a source of social influence and social capital since the app’s rise in popularity in May of 2012.
Kevin Systrom and Mike Krieger founded Instagram in October of 2010. It only took three months to reach one million users, and today with over 500 million users, it is the number one photo sharing social media platform. Click here to read more
Local clothing company capitalizes on brand ambassador program success
Written by: Maggie Chandler
Brand ambassador. It’s the latest position businesses in all sectors – from Google to Lululemon, Nip and Fab to Bud Light – are scrambling to fill. The trend has even caught on in Madison, Wisconsin where some local businesses are having success with their own brand ambassador programs. Click here to read more
Social media influencers shape trends
Written by: Liv Schreiber
For a rookie in the fashion industry 10 years ago, entry into the world of style was near impossible without a connection to an insider or a degree from Parson’s School of Design.
The introduction of Instagram 7 years ago broke this invisible barrier. The digital platform has provoked the democratization of fashion, making the voice of the public louder through the reach of individuals with mass social media followings, also known as “trendsetters.” Click here to read more
Analytics help boost online engagement
Written by: Callen Weber
Social media analytics measure interactions between users on social media platforms.
This question boils down to one simple term: engagement. According to an article from Forbes Magazine contributor Dana Baasiri, social media engagement is the only way to determine whether you or your brand are effectively reaching a target audience. Click here to read more
Businesses face difficulty in using social media platforms effectively
Written by: Kristin Washagan
In recent years, the rise of social media provided an avenue for businesses to use more interactive platforms to reach consumers and gain exposure.
Many businesses, however, faced difficulty in using these platforms effectively. Click here to read more