24 Feb

Math for Journalism and Strat Comm

This SNL skit is from way before your time, but it pretty well sums up how some of us feel when confronted with how to manage writing about numbers.

SNL-No-Math from Dez on Vimeo.

But there are some ways we need to be able to understand and do some calculations so our audience doesn’t have go through that work. Please watch these short videos to review some key concepts you’ll be using in lab this week and the rest of the course.

Mean and Median

Percent and percent change

CPM and ROI

Index


Here’s another video from the library about how to use and interpret the index number — the part about the index starts at the one-minute mark