SPM Strategy Memos

The Strategy and Project Management teams will present their strategies to their TA, the lead TA and the instructor. Check the deadline spreadsheet for the due date for the strategy memos. The 2- to 3-page (double-spaced) memo should include:

  • Audience
  • Goals
  • Name of your entity
  • Tagline (if you have one)
  • 2- to 3-sentence overarching description
  • Planned revenue streams (work with Pitch team to integrate these into the memo)
  • Timeline (theoretical — as in when you would launch, when you might expand, etc.)
  • List of a few stories in motion
  • Images of any branding developed to date (such as logos or color combinations)

You should turn this in as a PDF. This is a strategy memo format, so it would most likely have a summary lead and be heavy on bullet points. Be sure to include relevant information you gleaned from your survey results.

Here’s now the online session with us will work:

  • Three minutes of one team member presenting the strategy though the whole SPM team attends (no PowerPoint allowed)
  • Four minutes of Q&A to the whole team
  • Five minutes of suggestions from the three of us
  • We suggest you designate one notetaker on the team or audio record the session

We will be keeping to a *very* tight schedule, so please be sure to practice ahead of time and come fully prepared. This memo and presentation count toward your team grade.

Meetings will take place over Google Meet — please keep open the morning of Monday, April 13, for your group’s meeting, and watch for a note from your TA about the meeting schedule.

Here are a few examples of past 202 final project strategy memos.

Remember the Handbook chapter and tipsheet for strategy memos as well.

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